MANAGING DIVERSITY

Managing diversity is a competitive advantage on new trends that are high customer expectation, global competition, and technological changes. In managing diversity different things are good and open from different perspectives. The diversity is a human resource capital in three areas:

• Achieve decision quality.

• Improve connecting with customer that are more exigent today.

• Innovating with new and old ideas, using new combinations.
  

But is important to know that achieving productive with diversity is difficult because is necessary a new perspective of things, include change in the organizational culture because diversity is a source of competitive advantage when represents a commitment with values, beliefs and norms of the organization.
Many organizations have opted for diversity as IBM, with excellent results. Have been taken into account all the elements in different parts of the world and have taken eight specific items, thus enhancing work with clients according to their cultures and beliefs. These are:

• Asians culture: stereotyping, employee’s development, marketing.

• Blacks: representation, retention, education, marketing.

• People with disabilities: recruiting, fund poor accommodation.

• White men: executive accountability, education and awareness.

• Women: career advancement, succession panning, flexibility and business strategy.

• Gays, lesbian, bisexual, transgender individuals: cosmetic partner benefits, education.

• Hispanics: recruiting, employee, development and talent pipelines.

• Native Americans: recruiting, community outreach
  

The concern for diversity has helped to attract many IBM diverse customers and for IBM that makes good business in the world. This shows that diversity can bring many benefits to businesses.

QUESTIONS

IS A DIVERSITY MANAGEMENT AT IBM A SORUCE OF COMPETITIVE ADVANTAGE? WHY?
Yes, because that IBM has achieved a greater number of customers around the world, to accept diversity in all groups.
DO YOU THINK THE IBM CASE REFLECTS A STRONG ORGANISATIONAL COMMITMENT TO DIVERSITY?
Yes, because they analyzed all possible aspects that have diversity in the world, and were considered to address specifically to each group according to their own particular needs.

Class presentation and compulsory reading
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