CHINA

CHINA AND GUANXI
Undoubtedly Guanxi has been a vital factor in the existence of Chinese business and has been very helpful in the process of internationalization of Chinese enterprises. The Gauxi is only establish relations based on interests involve in particular the generally the same as looking for a mutually beneficial, But however it should not be considered the only factor in the surge of China globally. Also in all this has been very important internal social mechanism of this Asian country. But allocation of Guanxi is very important considering that this is given taking into account two perspectives: relationships horizontally and vertically. Guanxi is to do that has contributed greatly to china’s economy to be applied in the manufacturing sector.
The horizontal elements of this process have been applied in production, as market and product distribution. Also see that Chinese businesses have the ability to specialize in niche markets or industries, producing products having to do with it.
One element to consider is that consumers are very important and Guanxi give discount available to them; they send gifts and of course also maintain full contact with them. So we can ay that Guanxi is a specific form of more effective business relations taking into account that international competition is increasingly intense and therefore better strategies are needed to propose objectives.
So not only China but many Asian countries consider Guanxi as an excellent tool to expand their markets. In general it appears that in China and other countries interpersonal relationships are necessary in business as these have provided some contacts. But do not believe it is a basic tool can be used but also can use other strategies to achieve better business results. But in the world of the internationalization of business on Guanxi leaves have a vital importance for anyone wishing to do business with China. As a conclusion: we must not think of Guanxi as a unique tool for doing business with China and yet we must accept that A stable, long term Guanxi is a relationship that generates long-term mutual benefits, But remembering that this is based on continuous social interaction and mutual help.


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